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Every business as part of its corporate governance needs to properly consider strategy. All too often the focus on short-term business objectives dominate the corporate agenda.

If the strategy is considered at all, it typically follows the traditional “Red Ocean” route of developing improved products or services for existing customers.

As markets mature this approach translates into a bloody fight with direct competitors in a shrinking marketplace -> hence the term “Red” Ocean”.

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September, 2020

30

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August 26,2019

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  • e-mail address:ahoy@blueocean.law